Job: Marketing Director

JOB SUMMARY

EMPLOYMENT TYPE: Full Time

Compensation: $50,000 DOE

You will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to distribute consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Duties and Responsibilities

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Generating and distributing email marketing content
• Creation of proposals by slideshow or written
• Event planning with open houses and conferences

Requirements and Qualifications

• Have knowledge in the Agriculture field
• Bachelor’s degree in marketing, communication, or related field
• 2+ years’ experience in digital marketing and social media
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)

Benefits: 401(k), PTO, Paid Holiday’s, Tuition Assistance, Health, Dental, Vision and Life Insurance